9+ years driving growth across healthcare, B2B technology, and e-commerce. I think in systems — and build marketing that outlasts any single campaign.
I'm Mavaid Abbas — Digital Marketing Strategist, Web Ecosystem Builder, and Automation Architect with over nine years of experience driving growth across healthcare, B2B technology, and e-commerce. I build digital experiences that empower brands to grow with purpose and clarity.
"Digital marketing is the intersection of creativity and technology — where ideas meet innovation."
My career began at Infiniti Research, a global market research company, where I developed my foundational skills in SEO-driven content and performance marketing — contributing to a 30%+ improvement in organic visibility for client campaigns.
At Mannai InfoTech, I stepped into channel and partner marketing — managing co-marketing programs with global technology giants including Google, Oracle, Sprinklr, OpenText, Huawei, and Esri. I built partner enablement frameworks from scratch and drove demand generation across enterprise accounts.
Since 2021, I've been leading digital marketing at BioScience GmbH, a medical devices and aesthetic medicine company. This is where I've had the opportunity to build truly comprehensive marketing infrastructure: a company-wide CRM system, a Business Intelligence environment, a global digital education platform for doctors, and multi-market advertising campaigns for brands like HYAcorp and Genefill.
I've stood on the exhibition floor at IMCAS Paris and AMWC Monaco, turned congress visits into content pipelines, orchestrated 20+ international webinars, and built automation systems that allowed a lean team to punch far above its weight. The result: tripled organic traffic, 200% lead database growth, and a 60% boost in team productivity.
Beyond corporate, I co-founded an e-commerce venture selling natural gemstone jewelry — which gave me hands-on experience as a founder managing product, marketing, and operations simultaneously.
I hold an MBA from CMS Business School and continuously invest in my own learning — currently studying UX, Agile methodologies (SCRUM), AI, SQL, and Python to stay at the intersection of marketing and technology.
I'm fluent in English, Hindi, and Kannada, based in Dubai, UAE, and open to senior leadership, consulting, and advisory opportunities globally.
Led cross-cultural team integration of global marketing initiatives, driving the company's digital transformation. Spearheaded major international congresses (IMCAS Paris, AMWC Monaco, ISAPS) — converting event presence into structured lead nurturing and content pipelines. Implemented a company-wide CRM, pioneered a Business Intelligence environment, and launched a global medical education platform for aesthetic practitioners. Managed multi-market advertising campaigns for HYAcorp and Genefill brands across Europe, Middle East, and Asia-Pacific.
Led channel and partner marketing initiatives, managing strategic relationships with global technology partners and driving co-marketing programs to strengthen market positioning. Designed partner enablement frameworks integrating market research, performance analytics, and structured campaign planning. Contributed to pipeline growth through joint campaigns, solution positioning, and business development across enterprise accounts with partners including Google, Sprinklr, Oracle, OpenText, Huawei, and Esri.
Developed and executed SEO-driven content and digital marketing strategies contributing to 30%+ improvement in organic visibility and search performance. Managed performance marketing and analytics reporting, enabling data-driven campaign optimization. Collaborated with cross-functional research and marketing teams to deliver insight-led content aligned with business growth objectives.
The platforms I use to execute marketing at the highest level.
Passionate about applying emerging technologies to marketing systems. Actively pursuing coursework in UX design, Agile methodologies (SCRUM), artificial intelligence, SQL, and Python — building technical depth to complement commercial expertise.
Open to senior marketing leadership, consulting engagements, and advisory roles in healthcare and B2B technology.
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