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Website & Platform Development

Custom websites, landing pages, e-commerce stores, and digital learning platforms — built in Webflow or WordPress. From a single campaign page to a full membership portal with CRM integration and analytics.

Webflow & WordPress Landing Pages E-Commerce Membership Portals CRM Integration
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🔍
SEO & Content Marketing

Keyword architecture, technical SEO, editorial calendars, and content production that builds organic visibility month over month. From a full site audit to an ongoing content system that compounds in value over time.

Technical SEO Audit Keyword Research Content Strategy Editorial Calendar Organic Growth Tracking
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📊
Data Analytics & Reporting

Google Analytics 4, Looker Studio, and CRM dashboards that give you a real-time view of what's driving growth — replacing manual spreadsheets with live, decision-ready reporting systems.

Google Analytics 4 Looker Studio Dashboards CRM Analytics Attribution Reporting Performance KPIs
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⚙️
Marketing Automation

CRM setup (HubSpot, Zoho), lead scoring models, email nurture sequences, and workflow automation that handles follow-up, routing, and pipeline management — without manual effort from your team.

HubSpot & Zoho CRM Lead Scoring Email Automation Pipeline Workflows Zapier Integrations
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📣
Digital Advertising

Paid social (Meta, LinkedIn), Google Ads, and multi-market campaign management across 13+ countries. From single-channel performance campaigns to coordinated multi-audience, multi-market advertising strategies.

Meta & Instagram Ads LinkedIn Campaigns Google Ads Multi-Market Strategy Campaign Reporting
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🎯
Growth Strategy & Consulting

Go-to-market planning, audience segmentation, brand positioning, and 12-month marketing roadmaps. For brands entering new markets, launching new products, or restructuring their marketing for scalable, compounding growth.

Go-to-Market Planning Brand Positioning Audience Research 12-Month Roadmap KPI Frameworks
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How I Work

The Process Behind Every Engagement

Every project follows a structured four-phase methodology that ensures clarity, alignment, and results from day one.

01
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Discovery

Deep-dive into your business, current marketing performance, competitive landscape, target audiences, and commercial objectives. Output: a shared understanding of where you are and where you need to go.

02
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Strategy

Building the marketing architecture — channel mix, messaging framework, campaign structure, KPI hierarchy, and implementation roadmap. Every strategic decision is tied to a measurable business outcome.

03
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Execution

Hands-on delivery across campaigns, CRM setup, content production, event management, or platform builds — depending on scope. I operate at the strategic and executional layer simultaneously.

04
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Optimise

Continuous performance analysis, A/B testing, and iteration. Marketing systems get better over time — the optimisation phase is where compounding begins and where most long-term value is created.

Tech Stack

Tools & Platforms I Work With

A curated stack built around performance, integration, and measurable results across every engagement.

🗃️ CRM & Automation

Zoho CRM HubSpot Zapier Memberstack Mailchimp ActiveCampaign

📊 Analytics & BI

Google Analytics 4 Looker Studio Timecamp Excel Google Sheets Supermetrics

📣 Advertising

Facebook Ads Manager Google Ads Instagram Ads LinkedIn Campaign Manager

🔍 SEO & Content

SEMrush Ahrefs Keyhole Screaming Frog Search Console WordPress

🌐 Web & Design

Webflow Vimeo Canva Adobe Suite Figma PowerPoint

📅 Events & Collaboration

Zoom Webinars Asana Sprinklr Notion Microsoft Teams Slack
Work Together

Ready to Build Your Marketing Engine?

Whether you need a full-stack marketing leader or a specialist consultant for a specific initiative, let's talk about what you're building and how I can help.